• Love the combination of social media and animals
• Establish a new dedicated social media role in our marketing team
• Opportunity to do meaningful and satisfying work helping animals

This is a unique and genuinely exciting opportunity to work for one of Queensland’s most dynamic and best-loved charities, bringing to life our digital marketing.

Join us and make a difference!

Join AWLQ as the Digital Marketing Specialist and know when you go home each day, you did make a difference! At AWLQ, we’re committed to creating a brighter future for animals in need and keeping pets and people together by providing lifesaving support and resources to people in need with companion animals.

The role

As a member of the Business Development Team, reporting to the Marketing and Communications Manager, you will provide strategic and practical advice, and identify opportunities to increase awareness, adoptions and revenue by delivering a creative and audience-focused digital experience through implementing our digital marketing to achieve our strategic plan.

• Collaborate with the Business Development Team to develop and implement strategies and plans that engage key audiences, enhance brand, promote the organisation’s work, and grow revenue.
• Partner with our Marketing Content Creator and Photographer/Videographers for engaging call-to-action content.
• Plan, coordinate and optimise campaign and activation content for online channels.
• Utilise exceptional skills to tell compelling stories to a diverse audience across various mediums.
• Manage website updates to describe our organisation’s programs, services and opportunities.
• Analyse digital data and compile regular reports on performance for continuous improvement.
• Apply search marketing principles to online content to improve search engine ranking.
• Increase reach into new platforms to attract online audience and increase revenue opportunities.
• Analyse current market trends and predict future trends.

 About you

We value who you are and how you achieve excellence with purpose, empathy and courage. Our ideal candidate will be a digital specialist who is creative, innovative, organised and has great attention to detail. You will be a motivated, ‘hands on’ team player, who listens to feedback and thrives on delivering work in a collaborative environment. You will be tech-savvy and comfortable working across a range of mediums. You are driven by purpose, dare to be different and consistently demonstrate empathy.

 Key criteria

• Tertiary qualification in business, marketing, communications, digital media or related discipline
• Minimum 2-3 years' minimum experience in a similar role.
• Knowledge on the latest updates, features, trends and best practices in social media call-to-action.
• Demonstrated experience with website updates and optimisation.
• Proven organisational skills with the ability to manage competing priorities.
• Excellent writing, proofreading and editing skills.
• Experience working collaboratively in a small team environment to achieve common goals.
• Well-developed interpersonal communication skills.
• Track record of achieving targets in a small, high-performance team with limited resources.
• Proficient/Expert using all relevant platform specific content creation tools; TikTok, IG, Meta Business Suite, Facebook Creator Studio, YouTube, LinkedIn, and the like.
• Proficient with basic video and photo editing, Microsoft Office suite and creative content software packages, including Adobe Creative Suite, Canva, or the like.
• Ability to work outside the scope of business hours as required to attend events.
• Valid Driver’s Licence and agreement to provide valid Police Check. 

Desirable criteria

• Previous not-for-profit social media fundraising tools.
• Understanding of companion animal welfare needs in the community.

How to apply

If you have the required capabilities, can demonstrate the criteria, and have a desire to make a difference in the welfare of companion animals, please submit a CV, Cover Letter and a Portfolio of your digital work. Applications close Sunday 21 April.

What is our difference?

When you join our team, you’re not just doing another ‘job’. This is a rare opportunity for you to thrive in role where you have the opportunity to be yourself, collaborate with a team, build quality relationships, stretch your innovative mind and exercise your creativity to help animals and the community.

 Equity

Diversity and inclusion are the principles guiding how we build our teams, cultivate our leaders and build a culture of belonging where differences are valued.