This is a unique and genuinely exciting opportunity to work for one of Queensland’s most dynamic and best-loved charities!

 

Join us and make a difference!

Join AWLQ as the Marketing Specialist and know when you go home each day, you did make a difference! At AWLQ, we’re committed to creating a brighter future for animals in need and keeping pets and people together by providing lifesaving support and resources to people in need with companion animals.

The role

Reporting to the Marketing and Communications Manager to provide strategic and practical advice, and identify opportunities for delivering a creative and audience-focused digital experience through co-ordinating and implementing our digital marketing plan. Create and manage quality engaging social media posts and website updates to deliver an effective brand identity, enhance brand awareness, promote growth, increase adoptions, escalate fundraising revenue, maximise income opportunities, increase reach, and accurately describe our organisation’s programs and its services, whether it be internal or external.

• Collaborate with the Business Development Team to develop and implement strategies and plans that engage key audiences, enhance brand, promote the organisation’s work, and grow revenue.
• Partner with our Marketing Content Creator and Photographer/Videographers for engaging call-to-action content.
• Plan, coordinate and optimise campaign and activation content for online channels.
• Utilise exceptional skills to tell compelling stories to a diverse audience across various mediums.
• Manage website updates to describe our organisation’s programs, services and opportunities.
• Analyse digital data and compile regular reports on performance for continuous improvement.
• Apply search marketing principles to online content to improve search engine ranking.
• Increase reach into new platforms to attract online audience and increase revenue opportunities.
• Analyse current market trends and predict future trends.

About you

We value who you are and how you achieve excellence with purpose, empathy and courage. Our ideal candidate will be a Marketing Specialist who is creative, innovative, organised and has great attention to detail. You will be a motivated, ‘hands on’ team player, who listens to feedback and thrives on delivering work in a collaborative environment. You will be tech-savvy and comfortable working across a range of mediums. You are driven by purpose, dare to be different and consistently demonstrate empathy.

 Essential skills and experience

• Bachelor level education completed in Marketing/Communications/Media or related discipline. 
• Minimum 2-3 years’ experience in a similar role. 
• Previous not-for-profit social media fundraising tools experience.
• Understanding of companion animal welfare needs in the community.
• Experience in the creation of high-quality innovative social media content. 
• Knowledge on the latest updates, features, trends and best practices in social media.
• Experience with website updates and optimisation. 
• Excellent writing, proofreading and editing skills, with ability to create both written and visually compelling stories to motivate public to take action.
• Experience with brand marketing and working within a style guide. 
• Awareness of the media landscape and experience in public relations.
• Strong organisational skills with the ability to manage competing priorities and deliver work on time.
• Analyse and interpret feedback to make changes to content.
• Track record of achieving targets in a small, high-performance team with limited resources.
• Demonstrated experience working collaboratively in a team environment to achieve common goals.
• Proficient/Expert level in utilising all relevant platform specific content creation tools; TikTok, IG, Meta Business Suite, Facebook Creator Studio, YouTube, and LinkedIn. 
• Technological: proficient in video and photo editing, Microsoft Office suite, Adobe, Canva, or similar.
• Drivers Licence and Police Check required.

How to apply

If you have the required capabilities, can demonstrate the criteria, and have a desire to make a difference in the welfare of companion animals, please submit a CV, Cover Letter and a Portfolio of your digital work. The closing date for all applications is 20 December 2024.

What is our difference?

When you join our team, you’re not just doing another ‘job’. This is a rare opportunity for you to thrive in role where you have the opportunity to be yourself, collaborate with a team, build quality relationships, stretch your innovative mind and exercise your creativity to help animals and the community.

Equality

Diversity and inclusion are the principles guiding how we build our teams, cultivate our leaders and build a culture of belonging where differences are valued.