Head of Marketing and Communications
Job No:
AWLQ312
Location:
Coombabah
NFP | Transformational new role | $100k to $110k p.a. +Superannuation | Reporting to: Chief Executive Officer (CEO)
About Us
At Animal Welfare League of Queensland (AWLQ), our vision is for every companion animal to have a safe and caring environment where their needs are met. We are driven by a commitment to integrity, compassion, innovation, and optimism. As a leader in the animal welfare sector, we're dedicated to a brighter future for both animals and our community.
The Opportunity
The Head of Marketing and Communications is a newly created, pivotal role. Developed in line with our strategic plan, this is an exciting opportunity to join our Leadership Team during a period of significant transformation. Reporting directly to a visionary and fast-paced CEO, you'll be instrumental in shaping a high-performing and engaging workplace culture.
We are seeking an energetic and purpose-driven strategic leader who will be a dedicated organisational-wide agent for the entire AWLQ portfolio. You will have expertise with creating and delivering comprehensive marketing strategies to support operational business plans, utilising compelling storytelling to build brand awareness and increase revenue. This is a rare chance to blend your strategic marketing expertise with your passion for a cause. You will be the voice of our brand, directly influencing our ability to expand our impact, engage our community, and ultimately help more animals in need.
Key Responsibilities
- Lead, mentor, and inspire a team of passionate marketing and communications professionals.
- Be the agent and collaborate with leaders across all departments (e.g., Fundraising, Operations, Rehoming, Vet Services, Retail) to deliver unified and impactful campaigns that achieve our shared goals.
- Manage the development and execution of a comprehensive, multi-channel marketing and communications strategy that aligns with our mission and strategic plan.
- Inspire and develop a compelling content strategy, telling the stories of our animals, employees, volunteers, business areas and community to inspire action and support.
- Act as a brand champion, ensuring consistency in all internal and external communications to strengthen our reputation and enhance brand recognition.
- Manage the marketing and communications budget, ensuring resources are allocated effectively and efficiently.
- Oversee the public relations strategy, acting as a key spokesperson and managing media relationships.
Essential Qualifications and Experience
- A minimum of 5-years of progressive experience in a marketing and communications leadership role.
- Proven track record in developing and executing successful, multi-channel marketing strategies.
- Experience in brand management, public relations, and digital content creation.
- A tertiary qualification in Marketing, Communications, Public Relations, or a related discipline, or equivalent professional experience.
Essential Skills and Attributes
- Strategic Thinker: You can translate our mission into actionable marketing strategies that deliver measurable results.
- Exceptional Communicator: You're a skilled writer, speaker, and storyteller who can inspire diverse audiences.
- Creative & Innovative: You have a passion for finding new and better ways to engage our community.
- Exceptional Leadership: Demonstrated ability to lead and develop high-performing teams.
- Collaborative: You can build strong relationships and work effectively with both internal and external stakeholders.
- Mission-Driven: Energetic and purpose-driven, with an unwavering commitment to our mission.
- Organisational skills: The ability to manage competing priorities in a fast-paced environment.
- Change Leadership: Proven ability to lead change, manage projects, and engage stakeholders effectively.
Desirable Criteria
- Experience in the animal welfare industry.
- Not-for-profit experience.
We Offer
- Flexible work arrangements and access to a hybrid work policy to support work-life balance.
- A convenient location at our Coombabah (Gold Coast) location with free onsite parking.
- Employee discounts on veterinary services.
How to Apply
If you're an inspiring leader excited by this role and ready to shape the future of animal welfare, we want to hear from you.
Please submit your application, including your resume and cover letter, outlining your relevant experience. Applications will be reviewed as they are received, and we'll close the position once we find our ideal candidate.
