Donor Development Manager
Job No:
AWLQ329
Location:
Coombabah
NFP | New role | $80k to $85k p.a. +Superannuation | Reporting to: Head of Fundraising and Philanthropy
About Us
At Animal Welfare League of Queensland (AWLQ), our vision is for every companion animal to have a safe and caring environment where their needs are met. We are driven by a commitment to integrity, compassion, innovation, and optimism. As a leader in the animal welfare sector, we're dedicated to a brighter future for both animals and our community.
The Opportunity
The Donor Development Manager is a newly created role within our Fundraising and Philanthropy team. Developed in line with our strategic plan, this is an exciting opportunity to join our Team during a period of significant transformation. Reporting directly to the Head of Fundraising and Philanthropy, you will be central to growing and nurturing our individual and regular giving programs, helping to secure sustainable, long-term support for our cause.
We are seeking an energetic and purpose-driven strategist with a proven track record in driving sustainable revenue growth through individual donor engagement and retention. You will lead the development and delivery of compelling campaigns, including tax-time and Christmas appeals, to inspire supporters to give regularly and deepen their connection to our mission. This is a rare chance to combine your commercial acumen with your passion for making a difference, directly influencing our ability to expand our impact and reach more animals in need. Your work will be pivotal in ensuring the long-term sustainability and ongoing impact of the organisation.
Key Responsibilities
- Campaign Management
Lead the design and delivery of multi-channel fundraising campaigns, including tax-time, Christmas, and regular giving appeals, single gift asks, and shoulder campaigns. Oversee creative direction, data segmentation, copywriting, and campaign execution to inspire action and maximise donor engagement. - Donor Acquisition & Retention
Develop and implement strategies to acquire new individual donors, grow regular giving, and increase donor loyalty through upgrades, reactivations, and retention programs. - Supporter Journeys & Stewardship
Design and optimise donor journeys that provide timely, relevant, and inspiring communications. Manage onboarding, nurturing, and thank-you programs that strengthen supporter satisfaction and lifetime value. - Data & Insights
Ensure accurate donor data capture, segmentation, and reporting. Monitor campaign performance, analyse trends, and provide insights to optimise fundraising ROI and donor lifetime value. - Collaboration & Integration
Work closely with marketing, programs, and other fundraising teams to deliver an integrated, donor-centred approach. Partner with internal and external stakeholders to ensure campaigns are on-brand, impactful, and delivered on time. - Strategic Contribution
Support forecasting, budgeting, and strategic planning for individual and regular giving programs. Contribute to the ongoing improvement of fundraising tools, processes, and supporter engagement strategies.
Essential Qualifications and Experience
- Minimum 3 years’ experience in individual giving, direct marketing, or fundraising campaign management.
- Proven experience managing regular giving and single gift campaigns across multiple channels.
- Experience in donor journey mapping and lifecycle marketing.
- Strong analytical and reporting skills, with experience using CRM databases (e.g. Salesforce or similar)
- Excellent written and verbal communication skills, with strong attention to detail.
- Ability to manage multiple projects and deadlines with a proactive and organised approach.
- Passion for animal welfare and the mission of AWLQ.
- A valid driver's licence and the commitment to attend all sites regularly.
- Approved Police and Vulnerable Persons Checks.
Personal Attributes
- Compassionate and aligned with AWLQ’s mission and values.
- Results driven with a continuous improvement mindset.
- Collaborative team player who thrives in a fast-paced, purpose-driven environment.
- Creative thinker with an eye for detail and innovation.
Desirable Criteria
- Experience in the animal welfare industry.
- Established personal and professional networks that can be leveraged to benefit the organisation.
We Offer
- Flexible work arrangements and access to a hybrid work policy to support work-life balance.
- A convenient location at our Coombabah (Gold Coast) location with free onsite parking.
- Employee discounts on veterinary services.
How to Apply
If you're an inspiring fundraiser excited by this role and ready to shape the future of animal welfare, we want to hear from you.
Please submit your application, including your resume and cover letter, outlining your relevant experience. Applications will be reviewed as they are received, and we'll close the position once we find our ideal candidate.